AHA Insurance Network
A Brand Built on Relationships
Agents Helping Agents had a great value proposition as a leading insurance network, but they needed a brand that rose to the same level and communicated unity and teamwork with their network’s agents. They turned to YCP for a rebranding that included a fresh identity, a new website, and videos that told their story through their agents.
Strategy
Branding & Design
Motion & Video
Web Experience
A Logo That Embodies Unity & Strength
The new logo showcases strength through mountain peaks forming the letters “AHA.” These letters symbolize the resilience and financial stability of working within an insurance network. Members of this network will reach new heights of success by participating in this specific network.
“It’s not just a brand. YCP got down to the core of who we are and why we exist.”
Communicating Partnership Through Imagery
It wasn’t enough simply to say that AHA believes in relationships. We had to show it. Our motion team captured authentic imagery of AHA staff during everyday interactions with clients to communicate in visual form what AHA’s messaging said. We also captured video interviews of agents sharing what they appreciated most about the AHA staff and how those staff members have made all the difference in growing their agencies.
Meet the New AHA
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Provista Wealth Advisors
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