PACE
Successfully Branding
the Statue of Liberty's Plumber
PACE has been hands-on in most of New York’s iconic landmarks, but nothing is as acclaimed as being called “the Statue of Liberty’s Plumber.” But as the company grew, plumbing was only one of the three primary trades the company offered. It was time to rebrand PACE in a way that elevated the other trades to the same level and brought in new clients for each trade.
Strategy
Branding & Design
Motion & Video
Web Experience
Three Services, One Logo
Getting all three trades to be represented equally in one mark was a tall feat. PACE wanted something modern and distinctive to stand out on their vehicles and differentiate them. The final mark they chose balanced freshness with clarity and helped PACE communicate its forward look into the future.
Yes, We Can.
PACE’s conversational motto has always been “Yes, we can. Yes, we have. Yes, we will.” We thought it was time to turn that phrase into their official tagline and launch a fresh messaging platform that included a new mission, vision, core values, elevator pitch, and value proposition. These statements became a central component of their new website.
We created an end-to-end Digital Solution
a website to win a job,
a portal to show it getting done.
Developing a Custom Portal Software
Talking about reliability is one thing. Showing real-time project updates and stats, accessible on the fly, was critical to keeping customers well-informed and confident they had hired the right partner. YCP’s software development team created a fresh, customizable customer portal that connected with and pulled in data from their contract invoicing and data tracking systems into an easy-to-understand customer dashboard. This portal enables building owners and project managers to have an up-to-date view of their project’s status toward completion.